Brandywine Realty Trust
Rebrand Case Study
The Project:
Brandywine is a real estate investment trust (REIT) that takes a people-centric approach to business and service. As a REIT, they own, develop, manage, and lease urban and town center-oriented properties to creat more vibrant communities.
I rebranded the logo to capture the modernism of the company.
The Logo:
I choose to incorporate a cityscape to emphasize building communities. I decided to bolden the strokes on “Brandywine” to give contrast to the typography.
![219A0D5C-54D2-458E-8713-7148679F19F6](https://alexandriadesignco.com/wp-content/uploads/2022/04/219A0D5C-54D2-458E-8713-7148679F19F6-scaled.jpeg)
The Moodboards:
I create two mood boards. A static mood board captures the brand’s “aesthetic” through pictures and colors. A dynamic mood board captures the what the brand stands for through video.
![219A0D5C-54D2-458E-8713-7148679F19F6](https://alexandriadesignco.com/wp-content/uploads/2022/04/219A0D5C-54D2-458E-8713-7148679F19F6-scaled.jpeg)
![219A0D5C-54D2-458E-8713-7148679F19F6](https://alexandriadesignco.com/wp-content/uploads/2022/04/219A0D5C-54D2-458E-8713-7148679F19F6-scaled.jpeg)