Suga Moma’s Cupcakes & Thangs

A Hometown Bakery

The Project:

Suga Moma’s is a cupcake bakery opening in late April. The task was to create a logo with a scripted font that incorporates a cupcake.

The Logo:

One challenge faced during the process was how to fit the cupcake in the background without overpowering the font or words.

After playing around with a few options, centering it in the middle and lowering the opacity was the right choice, a subtle detail.