Sugar Twitch

Creation of Brand Identity

The Project:

Sugar Twitch is a Graphic Design I project where I was given two random words. From that word, I created a logo, letterhead, business card, and envelope.

The brand is a bakery that sells an assortment of sweets and pastries.

The Logo:

I choose the shape of ice cream to symbolize the brand. When the word sugar or twitch is in the same sentence, I think of a sugar rush. Ice cream or sweets are often associated with that phrase.

Letterhead, Business Card, Envelope: